Are You Marketing Kryptonite? Then Stop Trying to Persuade Without Telling a Story

by Neil Patel
Paul Smith had his work cut out for him. The associate director of Proctor Gamble’s market research department had just 20 minutes to make a successful pitch to upper management. He needed to secure additional funding for new research techniques. To that end, Smith spent the last three weeks fine-tuning his speech and perfecting his PowerPoint present ...Read the full article