Growing pains: How agencies see Snapchat’s ad-sales approach

by Shareen Pathak
As Snapchat’s parent company — recently rechristened Snap Inc. — gets closer to a public offering, ad buyers and brands are questioning whether it can continue to provide a high level of service without becoming inflexible in its sales approach. It’s a familiar narrative. Before Snap, Google and Facebook started out as tech companies, too, with little outward interest in advertising.Read the full article