Ketchup and the third-party problem

by Seth Godin
Sir Kensington's Ketchup is better ketchup. Most adults who try it agree that it's more delicious, a better choice. Alas, Heinz has a host of significant advantages, including dominant shelf space, a Proustian relationship with our childhood and unlimited money to spend on advertising. The thing is, you can buy Sir Kensington's any time you want to. And when you buy it, that's what you get.Read the full article