Starting Out: Goodby Silverstein’s Rich Silverstein on acting like a pitbull

by Tanya Dua
Rich Silverstein is an ad industry legend. But legends are made, not born. The co-creator of the “Got Milk?” campaign never intended to go into the agency world. Silverstein began his career in graphic design and ended up falling into advertising by chance. Here, the Goodby Silverstein & Partners co-chairman and creative director tells us in his own words how he got into t ...Read the full article

  • 20 Years of 'Got Milk?' - 3 readers - —Jeff Goodby of Goodby, Silverstein & Partners wrote "got milk?"—one of the greatest marketing taglines ever. Here, he looks back at the campaign on its 20th anniversary. It is perhaps the most boring product imaginable. We have all tried it. Most of us already own some. There is very little to say about it.