The 3 E's of Brand Admiration (and How Marketers Can Foster Them)

I'm not an energy-drink person. The color and taste of the stuff kind of creeps me out; and, frankly, I don't need any more energy than what I get from my morning coffees. That said, there's something I deeply admire about Red Bull. The company's content marketing is legendary (and I'm a sucker for amazing content).Read the full article