Google’s HTTPS algorithm still only looks at the URL to give ranking boost

by Barry Schwartz
In August 2014, Google launched their HTTPS ranking boost where it would give sites that served up their pages on HTTPS a small ranking boost. But did you know that the only signal Google uses to determine if you should get that ranking boost is the first five characters of the URL, the https portion? Google does not look to ensure the certificate is valid or if the page has ...Read the full article