How Trump brought other brands down along with his own

by Shareen Pathak
Skittles, you’re not alone. Over the course of his presidential campaign, Donald Trump hasn’t just made a mess of his own brand but brought down others as well. Here’s how the Trump brand has affected other brands and personalities, courtesy of data from Brandwatch. It’s interesting to note that it’s all negative, bar Skittles, whose non-committal, and yet perfectly worded st ...Read the full article