Sharethrough’s Patrick Keane: Publishers without video strategies ‘will die’

by Brian Morrissey
Subscribe: iTunes | Stitcher | RSS From BuzzFeed to Mashable publishers are going all-in on video. Those sitting on the sidelines will face an existential crisis, Sharethrough president Pat Keane said on this week’s episode of the Digiday Podcast. “Every publisher, if they don’t have a sound, scalable video strategy will die,” he said.Read the full article