Study: full-page interstitials alienate users, send them racing for the X-it

by Greg Sterling
Various studies appear to show that people don’t like interstitial ads. Google wants to ban most interstitials following a search click. And a recent “neuroscience” study from MediaBrix and Neurons Inc. also comes to a similar conclusion. The companies used eye-tracking and other biometric techniques to test various in-app mobile video ad units for user engagement and response.Read the full article