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blogs.wsj.com - 38 readers, 334 Tweets - Social media is taking up a bigger portion of marketing budgets, but few companies said they have been able to quantitatively measure its impact.
wsj.com - 23 readers - It’s getting harder for advertising technology companies to raise money, but fundraising for marketing technology firms is as healthy as ever. One key factor is the business models that power these companies, venture capitalists say.
adage.com - 23 readers - Of course martech is boring, but that's a good thing. Ad Age Editor Ken Wheaton explains why.