Why TV Is the Most Effective Channel for Drive-to-Web Campaigns

Americans watch an average of five hours and four minutes of TV per day, according to Nielsen. They're talking about television shows, sports, and other programming that captures their attention. This viewing is increasingly fragmented depending on age group. For example, the Millennial age Q1 viewing is dropping by more than 10 hours per week from 2011 to 2016.Read the full article