SEO is not dead; it’s just a shape-shifter

by Stephan Spencer
I’m so tired of hearing various pundits say that SEO is dead. Maybe they are merely being provocative. Perhaps they need to fill seats in their event, and so they come up with “bait” session titles like “Why SEO is fundamentally DEAD.” (Yes, that was actually a keynote title at a very popular conference last year.) Or maybe they drank their own Kool-Aid and really believe this nonsense.Read the full article