UK influencers flout disclosure rules on branded posts

Influencer marketing is winning a bigger slice of brands’ budgets. But on Instagram, it’s not always obvious what’s an ad, because so many popular Instagrammers are simply not labeling them as such. The U.K.’s rules on non-broadcast ads, which the Advertising Standards Authority enforces, state that sponsored posts from influencers should be labeled with a hashtag, like #ad or #spon.Read the full article