Bing’s Expanded Text Ads Even Outperform Google’s [Data]

by Mark Irvine
Google shook the industry when they announced the arrival of Expanded Text Ads (ETAs) earlier this year. Since Google released Expanded Text Ads in July, we’ve seen most advertisers jump to create and test out the new ad format, generally discovering that expanded text ads increased their CTR. Not to miss the opportunity, Microsoft announced that they would be rolling out Bing ...Read the full article