Criteo launches Predictive Search to automate Google Shopping campaign optimizations

by Ginny Marvin
Performance marketing paltform, Criteo, best known for its programmatic display product ad retargeting capabilities, is expanding into search. The new product, Criteo Predictive Search, is aimed at bringing predictive optimization to Google Shopping campaigns. Google Shopping continues to grow, with same store sales increasing between 30 and 50 percent over the past year, ac ...Read the full article