Using PPC brand protection to decrease campaign costs by 51%

Search marketers with whom I consult like to complain about how giant improvements in PPC growth are behind us. They fondly recall the glory days of the 2000s when the immature PPC market allowed savvy marketers to boost PPC revenue a ton using simple tweaks to keywords or bidding strategies. I recently completed a series here on Search Engine Land that made the case that th ...Read the full article