5 Journalistic Standards That Don’t Always Apply to Content Marketing

At the end of a long interview for a story about people looking to change careers, my source said the dreaded words: “Please don’t use my real name.” He didn’t want people to know he was getting out of the field, so I panicked at first. There’s no way I could use an anonymous source. Then I remembered I wasn’t writing for a news outlet. This was branded content. I breathed a sigh of relief.Read the full article