Social Media, CX, and Lessons From Working With Steve Jobs: LiveWorld's Peter Friedman on Marketing Smarts [Podcast]

Fully 97% of Americans use a texting app on their smartphones at least once a day (Pew Internet). Messaging is quickly becoming the communication channel of choice for consumers, so brands and marketers could use a refresher course in the art of conversation. One person helping companies to make the leap to messaging is Peter Friedman, former vice-president of Apple Interne ...Read the full article