Why Advertise on Bing When Google Is King?

by Jeff B. Copeland
Because Microsoft’s search engine–and perennial distant second to Google in every way–could be a low cost alternative for a local business on a tight ad budget, or a budget-extender for a bigger advertiser, in a mix with buys on Google’s AdWords program. What is Bing? A smaller search network, with some impressive pieces. Bing powers the search on Microsoft properties like MSN.com and Bing.Read the full article