What Third-Generation US Hispanics Want to See in Online Content and in Ads

Some 70% of third-generation Hispanics in the United States say they feel connected to their Hispanic heritage, and more than half say their background is an important part of their self-identity, according to recent research from Yahoo. The report was based on data from a survey of 457 third-generation Hispanics in the United States, as well as data from consumer focus g ...Read the full article