IAB: Mobile made up nearly half of $32.7 billion record internet revenues in first half of 2016

by Ginny Marvin
Internet revenues surpassed another record high in the first half of 2016 to hit $32.7 billion, according to the IAB report conducted by PwC. That’s a 19 percent increase over $27.5 billion reported for the first half of 2015. Digital growth is outpacing other media when compared to Nielsen data, thanks to mobile. Mobile ad revenues jumped 89 percent year-over-year to $15.Read the full article