A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call

by David Cohen
Beat the Street, indeed: Facebook’s third-quarter-2016 financial results exceeded Wall Street’s projections across the board, and the social network now boasts 1.79 billion monthly active users as of Sept. 30. The company posted revenue of $7.01 billion in the third quarter of 2016, up 56 percent from $4.5 billion in the year-ago period and topping analysts’ consensus of $6.92 billion.Read the full article

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    adweek.com - 47 readers - During an Advertising Week session with execs from Facebook and General Motors, Procter & Gamble's marketing chief explained that his brand is not scaling back its advertising budget on Facebook, despite a report last month to the contrary. Instead, Marc Pritchard said, it's getting smarter about its digital ad targeting.