5 charts on the growth of programmatic advertising in China

by Yuyu Chen
Programmatic ad buying is growing in China, if a series of recent ad tech deals from Chinese buyers is any indication. This “will be the first year in which programmatic ad spending represents over half of digital display ad investment in China,” analyst Andria Cheng wrote in a recent eMarketer report. “By 2018, it will grow to more than three-fifths of such spending.Read the full article