Eight Missed Opportunities in Your B2B Content

Just 30% of B2B marketers rated themselves as "effective" at content marketing in 2015. That's down from 38% the previous year, according to Content Marketing Institute's and MarketingProfs' joint Content Marketing Benchmarks, Budgets, and Trends report. And the content output for brands increased 35% from its highest to lowest points in 2015, but engagement with that conten ...Read the full article