Brands walk a fine line after a polarizing election

by Shareen Pathak
Brands getting ready to welcome Donald Trump into the White House have a very thin line to walk. New Balance’s vp for public affairs, told a WSJ reporter Wednesday that until now, the company has felt like President Barack Obama has “turned a deaf ear” to its concerns — and that Donald Trump will ensure things move in the “right” direction with his presidency.Read the full article