Microsoft execs share plans for making Bing ‘pervasive’; say search is about to become very different

by Ginny Marvin
In a day of high level presentations that spanned Microsoft’s global branding initiatives to Hololens to the future of an algorithm-driven economy, Bing Ads executives conveyed the strengthening embrace of Bing across Microsoft. No longer a sideline money loser, Bing is now a revenue-positive, rich data source for the company.Read the full article