7 omnichannel marketing tips to attract holiday shoppers

by Jim Yu
Businesses that sell products and services online need to fine-tune their digital marketing strategy to attract holiday shoppers during the busy — and competitive — holiday retail season. Holiday spending is expected to reach record levels since the Great Recession — increasing 10 percent since the 2015 holiday season, according to a report from PwC’s 2016 Holiday Outlook.Read the full article