How Physical Retailers Can Improve Conversion Rates on Black Friday

by Stephanie Miles
Sales forecasts for this upcoming holiday season haven’t been as optimistic as many hoped, but there are some highlights that retailers shouldn’t ignore. Spending is still expected to increase 3.6% overall, with department stores and e-commerce seeing the greatest gains. Seventy-three percent of consumers say they will look at sales or price discounts when deciding where to ...Read the full article