10 CRO Experts Explain How To Profitably Analyze AB Test Results

by Brian Massey
The AB test results had come in, and the result was inconclusive. The Conversion Sciences team was disappointed. They thought the change would increase revenue. What they didn’t know what that the top-level results were lying to us. While we can learn something from inconclusive tests, it’s the winners that we love. Winners increase revenue, and that feels good.Read the full article