3 Crazy-Effective Ideas to Unlock the Full Power of RLSA

by Larry Kim
If you listen to the search networks, there are only three ways to use search remarketing: Customize ad text. Adjust bids. Broaden keywords. Nope! Remarketing lists for search ads, or RLSA, have been around since July 2012. If, after all this time, you're still only using RLSA to adjust your bids, keywords, and text ads, then you aren't realizing the full potential of RLSA.Read the full article