How user-generated content and customer feedback can strengthen your value proposition

Ever since my team attended Content Marketing World this fall, I’ve been thinking about the benefits of user-generated content (UGC). It was a hot topic during the conference that left me, and many others, thinking about how — in an age where buyers don’t trust our corporate messaging — B2B marketers can get even more value from the thoughts and ideas that come from our customers.Read the full article