Is Black Friday’s Importance Waning for Brick-and-Mortar Retailers?

by Stephanie Miles
Black Friday sales have traditionally been used as a success metric to track the strength of the retail industry, but as consumers do more of their holiday shopping online, sales trends have started to shift. Small Business Saturday and Cyber Monday are increasing in popularity, expanding the peak shopping period for both online and offline stores, and brick-and-mortar retail ...Read the full article