Where Social Media Is Headed in 2017: The Biggest Trends to Watch For

What does the future look like for social media? That’s a question we regularly discuss here at Buffer and one we’re not quite sure anyone has a concrete answer to. However, there are some clues out there as to what the future in 2017, and beyond, may look like. As part of our State of Social Media week, it feels like a great time to sit back and reflect on the social media l ...Read the full article

Facebook tests CameraFeed and MSQRD selfie filter integration

Facebook wants to open your camera when you visit the News Feed to get you to share more

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    adweek.com - 29 readers - Snapchat ads are getting a bit more targeted. The mobile app has inked a deal with Foursquare to power its location-based geofilters with more data that marketers can use to pinpoint where their ads are served. Snapchat advertisers now have access to Foursquare's data points that map 90 million locations when running geofilter campaigns.

  • Messenger is about to get its own Snapchat-esque 'Stories' feature

    thenextweb.com - 19 readers - After trying to purchase Snapchat for $1B, it seems Facebook is now content on just picking it apart by copying its best features and waiting.

  • Instagram confirms that it’s working on live video

    theverge.com - 17 readers - Instagram has confirmed that it’s working on adding a live video feature to its app. CEO Kevin Systrom discussed the company’s live video ambitions in an interview with the Financial Times today....

  • Snapchat Is Bringing Live Scores to High School Football Games This Fall

    adweek.com - 23 readers - Snapchat has inked a deal with ScoreStream, a platform that crowdsources live sports scores, to power real-time geofilters at high school football games in the U.S. this fall. Snapchat started experimenting with real-time scores for NBA games this year and a handful of other sports, including the NFL, with a feature called Live Score.