Google adds Store Visits data to AdWords distance & location reports ahead of Black Friday

by Ginny Marvin
Google is integrating Store Visits data into more AdWords reporting ahead of the holiday shopping surge. The search giant also shared findings on mobile search trends and store traffic patterns from Black Friday weekend last year. The Distance report, located under the Dimensions tab, show store visits based on how far away someone was from a store location (as indicated by ...Read the full article