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Nielsen: Mobile targeting is getting better, particularly when targets are narrower
by Ginny Marvin
In its new benchmarks report, Nielsen finds overall on-target percentage holds relative
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About the post:
November 22, 2016 3:28pm
by Ginny Marvin at
About the author
I cover paid media at @sengineland & @marketingland. Coverage: http://t.co/Uac2nuPxpd & http://t.co/aTRrf3Wy6N
961 posts by Ginny Marvin
See more by Ginny Marvin
Channel: Display Advertising
Statistics: Online Behavior
Statistics: Online Advertising
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