Webinar: How to Leverage Content Across the Enterprise

Marketing analyst Rebecca Lieb likes to say, “Content is the atomic particle of marketing.” But as we get closer to 2017, we should probably tweak that to: “Content is the atomic particle of all communications.” For the last few years, marketers have tapped into the power of storytelling by creating content that inspires brand awareness, promotes thought awareness, and generates leads.Read the full article