YP CEO: Tech Companies Have Required ‘More of Our Clients Than We Need To’

by David Hirschman
It’s been a long road for YP. A multi-decade transformation has taken the company from its roots as a print Yellow Pages publisher into a digital and mobile future — with plenty of growing pains along the way. But through all of that the company has remained a giant player in the local landscape, with a massive SMB sales funnel and a huge audience.Read the full article