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gallup.com - 30 readers - A brand promise is an agreement between a company and its customers. Gallup finds that companies are largely failing to make good on those agreements.
today.com - 30 readers - "I was bored and I love the phone," Shane Bennett explained when asked why he sent a message to one of Samsung's official Facebook accounts in May. He'd asked the company for a free Galaxy S III smartphone and included a drawing of a dragon as a bribe of sorts. Three months later, he received a package containing a one-of-a-kind Galaxy S III, cu...
bbc.com - 35 readers - Sainsbury's is renaming its tiger bread after a letter a three-year-old girl wrote to the company, saying the bread looked more like a giraffe, went viral.