Adapting To The NEW Consumer With Better Analytics

By Brooke B. Sellas, {grow} Contributing Columnist While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. At least, that’s what Hessie has to say. In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics but was surprised when digital friend Hessie Jones, ...Read the full article

Deanie Elsner - Customer Transformation

AHAA The Voice of Hispanic Marketing Association of Hispanic Advertising Agencies - 2015 Deanie Elsner Reflections from the CMO Chair: Why Latinas Have to be the Answer Deanie Elsner presented at the 2015 conference encouraging marketing professionals to think differently.