As ‘Campaigns of One’ get more personal, are we nearing the point of over-personalization?

“Campaigns of one” are a common refrain today among digital marketers, replacing mass market campaigns with highly pinpointed orchestrations of content, offers, ads, and more directed at individuals. But that pinpoint keeps getting sharper and sharper, driven by a massive influx of new types of data and by increasingly intelligent platforms.Read the full article