How Do Your Email Engagement Rates Stack Up Against Your Competitors?

At this moment, 11 unread marketing emails are collecting dust in my personal inbox. GrubHub is trying to make me emotional about sharing holiday meals. (It’s working.) The Boston Red Sox want me to attend spring training. (Florida in March does sound lovely.) “Barack Obama” even sent an email about “fighting back.” (Yes we can?) Of those 11, I opened about half, only clicking through on one.Read the full article