QSRs Are Thriving With Location-Based Data, But There’s a Caveat

The quick-serve restaurant industry was quick to jump on location-based marketing, and wisely so. There are few industries that are so inherently local and resilient to the forces of e-commerce. Consumers have increasingly responded positively: back in 2010, when location-based mobile ads were just beginning to become “a thing,” a report by MMA Global showed that second only t ...Read the full article