Simple steps to addressing your one-time buyer problem

by Jordan Elkind
After months of planning your marketing strategy for Black Friday and beyond, the holiday shopping season is finally here in full swing. Breathe a sigh of relief, but don’t get too comfortable — now it’s time to tackle the next challenge: what to do with all of those shiny new holiday shoppers. Some of your new customers might join the ranks of your most loyal shoppers, but ...Read the full article