‘Bloody annoying if you ask me’: The parents of ad tech execs explain what their kids do

Explaining how ad tech works is a chore even for the most experienced media hand. We decided to ask the parents of ad tech execs to explain what exactly their children do. Nick Reid, UK managing director at Tubemogul What Nick’s dad Derek says he does: I left school at 14 and was in the scrap metal trade for decades until retirement, I miss it! I bought and sold actual products.Read the full article