American Express’ “SPENT” – Storytelling via Documentary

by Omar Kattan
Some brands excel at telling the real life stories of their customers via documentary short films. American Express is one such brand. 2 years ago they produced a film about the nearly 70 million Americans locked out of traditional financial services. The aim? to spark a movement for hope and change.Read the full article

Spent: Looking For Change (Full Documentary) | American Express

The full documentary film Spent: Looking for Change. A film about the nearly 70 million Americans locked out of traditional financial services, and the beginnings of a movement for hope and change. To learn more and take action, visit http://www.spentmovie.com/. Subscribe to the Amex YouTube Channel: http://po.st/om60ye Turning to pawn shops, check cashing services, and payday loans to meet basic financial needs can be a costly choice. In 2012, Americans spent $89 billion on fees and interest* on alternative financial services. It's time for change. New technology, new ideas and new conversation around this issue can help create more simple, affordable money management options. American Express is presenting this documentary to spark a dialogue about financial inclusion in the United States. Academy AwardÆ-¨winning filmmaker Davis Guggenheim is the executive producer of the documentary, which is narrated by Tyler Perry and directed by Derek Doneen. *Source: CFSI, November 2013 Market Sizing Report About: American Express is a global service company, providing customers with exceptional access to charge and credit cards, insights and experiences that enrich lives and build business success. Get up close to the passionate lives of rising artists, a new wave of entrepreneurs, and everyday people. Join us for everyday inspiration on the official American Express YouTube channel. More from American Express! Website: http://po.st/UhqTct Facebook: http://po.st/BpFReu Twitter: http://po.st/muF3NK Instagram: http://po.st/6IoYzd Tumblr: http://po.st/amZmG7 Google+: http://po.st/fLi6Jh Spent: Looking For Change (Full Documentary) | American Express