Data: mobile drives majority of Black Friday traffic but PCs dominate sales

by Greg Sterling
There were record e-commerce sales over the past weekend, as more consumers shopped online. However the rise of mobile commerce is the larger and more interesting story. On Black Friday alone, mobile devices were responsible for roughly 36 percent of total revenues but a majority of online retail traffic, reported Adobe. This despite awkward and suboptimal mobile experiences across many sites.Read the full article