How Facebook, Instagram, and Twitter Pushed Performance Marketing Forward in 2016

As 2016 draws to a close, it’s already clear that this was a landmark year for social advertising. Ad revenue from US social advertising this year is already over $14.8 million, and future revenue is forecasted to double in the years to come. Additionally, social networks like Facebook, Instagram and Twitter unveiled many exciting new ad units and developments throughout the y ...Read the full article