Pathmatics acquires WhatRunsWhere

A still image from a video on the WhatRunsWhere site Santa Monica, California-based Pathmatics allows enterprises to monitor their competitors’ advertising. WhatRunsWhere offers a similar service, but it’s targeted at small-and-medium-sized businesses (SMBs). Today, Pathmatics announced that it has acquired WhatRunsWhere. Terms of the deal were not made public.Read the full article