Sort by price

by Seth Godin
Imagine a supermarket (or any store, for that matter), where the items are arranged by price. At one end is the salt and the chewing gum, and at the other end are mops and steaks. We always think about the cost of an item before we buy it, but we don't buy it because of what it costs. If you find yourself acting like you sell a commodity, saying, "this is category X and the ...Read the full article