After peak brand emoji, consumer fatigue is setting in

Whether it’s a custom keyboard or email subject line, brands are using emojis more than ever. But for consumers, they’re still getting it wrong. According to a YouGov survey this month, 58 percent of 18- to 34-year-olds said brands using emojis in their messaging are “trying too hard.” The rest of the age spectrum feels about the same.Read the full article